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Computer Courses “Reassuringly Costly�?
Funny lady Linda Smith used to say, “I love Waitrose – it’s that little bit more expensive.�
It’s a funny old world, but until the recent global financial panic, all of us allegedly bought into the view that �Price is an indicator of quality�, or �Low prices for cheap goods�. The marketing boys had it all sewn up – think of the mouth-watering shots on the M&S ads, with “This is not ordinary food, this is….� At the other extreme, the supermarkets Value or Basic ranges were devoured by spendthrifts but most of us didn’t give a second glance.
In IT training, expensive companies (aren’t they superior - if you have the funds - why else would they be so well known?) acknowledged that there are companies around who’ll train less expensively but be careful, you get what you pay for…. .
Then lo and behold, we hover on the brink of financial meltdown, and suddenly value becomes our mantra! Middle class mummies abandon Waitrose, and instead choose Aldi and Lidl. Investment bankers and their large bonuses are frowned upon, and we all think again about our spending habits.
Maybe we’ve been taken in by paying higher prices? Look a little closer into the British Computer training market, and maybe the big boys with their fancy prices are not all they seem. Just because there’s a great need for greater numbers of skilled networking professionals and programmers, are we really getting a good deal coughing up 5k–8k to get qualified, or are we just paying to prop up dinosaurs? It’s a bit ironic that many IT trainers are behind the times - supplying students with out of date methods. Why do students have to wade through books when all information can be downloaded in this communication age? Why should we drive to training centres, spending more money for our accommodation to support their overheads? Round the clock Interactive support should be available for me just that – at my convenience, but not at my cost.
With more up-to-date, easier training options available at a fraction of the cost of these prices, maybe it’s time we woke up to the fact that when it comes to electronic learning, value means lower cost for higher quality. Things are changing in IT training – in supermarket terms, it’s slashed prices for best ever products. In this changing world we live in, that’s welcome news.
(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.
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